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Rapidly improve performance with these one of a kind, delicious, take anywhere, superfood chews.

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The great-tasting, go-anywhere performance advantage.

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Looking for the ultimate, all-natural sports performance boost? Nothing beats a beet! This unassuming, but nutrient-rich vegetable is a proven powerhouse of nitric oxide support. Nitric oxide is the “miracle molecule” that improves the body’s oxygen delivery system for optimal training, racing, and recovery results.




Athlete Endorsed


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While bottled shots and packaged powders offer many advantages over juicing fresh beets, BEET’Ums are the ideal, no-mix, no-mess alternative. Stick a few in your pocket and take them on a hike, on your bike—anywhere you like!


The BEET’Ums Story Begins With Better Beets.

All beets are not created equal. Their nutrient density can vary greatly based on their size and—more importantly—the way they are grown and processed.

BEET’Ums are made from premium-quality, nutrient-rich beets that are juiced, fermented, and low-temperature dried for maximum potency. This unique and proprietary production process results in a beet juice powder with FOUR TIMES the nitric-oxide-boosting power of ordinary beets.


BEET’Ums are Supercharged with Superfoods

While pure and potent beet juice powder is the foundation of the BEET’Ums formula, their story doesn’t end there. These tasty bites of better health and fitness have been botanically-enhanced with a synergistic blend of super foods including organic, dark cocoa and pomegranate concentrates; green tea, grape seed, and pine bark extracts. These plant-based, performance-boosting compounds magnify the nitric oxide benefits of nutrient-dense beets.

BEET’Ums Are More Effective

Consuming beet-based nutrients in the form of chew naturally extends their time in the mouth so more nitric oxide can be created. More nitric oxide equals more strength, energy, endurance, and speed!

Because BEET'UMS are eaten as a chew, the nitric-oxide-enhancing beet juice powder they contain stays in your mouth longer. Since the nitric oxide conversion process begins in the mouth, the longer they stay there, the more nitric oxide your body has the opportunity to create. And more nitric oxide translates into better training, racing, and recovery results.

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BEET’Ums Are More Convenient

And while PureClean Powder works great taken in the morning, it isn’t easily consumed prior to training and is impossible to use during activity.  And unless you're a fan of beets, you may not be using them as frequently as you should.

Numerous studies have shown that the active nutrients found naturally in red beets work best when they’re taken consistently—at least four to six days prior to competition. Most athletes find they achieve maximum results with regular, daily use.

BEET’Ums Are Faster Acting

When dissolved slowly in your mouth, this synergistic blends containing premium, nutrient-rich beets react with saliva and beneficial bacteria to initiate the production of nitric oxide. In fact, oral delivery has been shown to improve the nitric oxide capacity of beets in the body by as much as 10 times!


hear what our customers are saying...

“As a professional cyclist, planning and preparing for races drives every training and nutrition decision I make. It’s my job to push my body hard. My work is about becoming fitter, faster, and stronger. And wherever that works takes me, I take BEET’Ums along!”

 Flavia Oliveira-Parks

Professional Cyclist
2016 Olympian, 7th Place Women’s Road Race

“As both a coach and an athlete, I know how powerful making the right nutritional supplement choices can be. When I need to go long and stay strong, BEET’Ums provide me with the great-tasting, super-convenient boost of energy and endurance I’ve come to rely on.”

Charles Miron

Canadian Ultra-Distance Running Champion  | Founder and Head Coach of Solo Sport Systems, Calgary

"I definitely attribute a part of my success and improvements at NCAA nationals this year to my daily use of BEET’Ums. They made it so easy and enjoyable to get significant improvements to strength and endurance.

Austin Quinn  

University of Virginia top-ten all-time best
Qualified for the 2016 Olympic Team Trials


How should I use BEET’Ums?

We recommend that you take at least one chew per day about 30 minutes prior to physical activity. You can easily take a second one later in the day as an after dinner treat  for an additional boost for extended physical activity or energy.

High level athletes can take two prior to an event and then one every few hours to continue to support high use of oxygen and clearance of metabolic waste. A benefit of BEET'Ums is that you can ramp up your dosage as needed without GI effects and/or take prior to or during activity with no fluid!

Should I take BEET’Ums or PureClean Powder?

Both! Each of these great performance and recovery formulas have their advantages. For best results, take 1/2 to 1 scoop of PureClean Powder in the morning with 4 to 8 ounces of water or add some of our FundAminos. Take 1 to 2 BEET’Ums prior to physical activity.

What is the difference between BEET’Ums and PureClean Powder?

Each scoop of PureClean Powder contains 10 grams of beet juice powder (100 grams of beet juice) and is rich in beet nutrients and polyphenols. It is very effective, but many people do not like the taste of beets. It is inconvenient or impossible (GI sensitivity) for many to take 30 minutes prior and impossible to take during a hard race or training or hike or skiing etc.

On the other hand, BEET’Ums are super delicious and can be taken with you anywhere and consumed at any time without GI distress. And even though each chew contains about 1/3 the amount of beets as a scoop of PureClean Powder. It’s effects are more rapid and amplified as the beets used are super concentrated and then combined with synergistic nitric oxide supporting nutrients and they stay in your mouth for a longer time period.

Should I chew or let BEET’Ums dissolve in my mouth?

Your choice. I personally prefer to let them slowly dissolve in my mouth to enjoy the flavor longer and enhance the conversion of the natural beet nutrients. It’s best to let BEET’Ums dissolve in your mouth, but chewing will also allow for nitric oxide activation.

Are BEET’Ums temperature stable?

Yes. While heat will not effect their potency, they will begin to soften at higher temperatures, as with any product made of cocoa butter. We do suggest that you store BEET’Ums in a cool area or in the fridge. This will enhance the flavor and keep them harder so they stay in your mouth longer, which is a key part to nitric oxide activation. You can even throw some in the freezer prior to heading out into warm temperatures.

Is the erythitol made from no-GMO cornstarch?

Yes. BEET’Um are 100% GMO-free.

What are natural flavors?

They are flavors derived from the oil of natural substances such as pomegranate, vanilla and cocoa beans.

How many carbohydrates per chew?

There are only 4 grams of carbohydrates per chew. This includes the natural carbohydrates in the beets.

What are the ingredients?

Ingredients: Fermented Beet Juice Powder (5% nitrates) , PlantSWEETt® (Soluble Plant Fiber, Organic Coconut Nectar, Organic Reb-A Stevia), Erythritol, Cocoa Butter, Cacao Powder, Pomegranate Juice Powder, Natural Flavors, CocoaNOURSIH®(Organic Raw Cocoa Powder, Organic Cacao Extract (15% Polyphenols), Organic Cinnamon Extract, Coffee Fruit Extract, Organic Green Tea Extract, Theobromine Extract, Blue Green Algae Extract, Red Rooibos Tea Extract, Curcumin Extract, Organic Resveratrol Extract 98%, New Zealand Pine Bark Extract) 


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